Preface

PricewaterhouseCoopers (PwC) is strategically increasing its engagement with cryptocurrency clients, driven by more definitive U.S. regulatory guidelines. With the GENIUS Act and evolving regulations around stablecoins, PwC is poised to support digital asset adoption among institutional entities. This exploratory phase marks a notable change in stance as the firm looks to capitalize on the potential of stablecoins to revolutionize payment efficiencies and broaden its audit and consulting services.

Lazy bag

PWC is intensifying its crypto focus due to clearer U.S. regulations. Key developments include the GENIUS Act and stablecoins mainstreaming, enhancing audit and consulting strategies.

Main Body

PwC, a major player among the Big Four accounting firms, is strategically positioning itself to better serve the cryptocurrency sector. This shift comes as the United States implements more definitive rules, evidenced by the passage of initiatives like the GENIUS Act. With increasing clarity in legislative frameworks, PwC foresees a more seamless integration of digital assets into mainstream financial processes, particularly through stablecoins.

Paul Griggs, who leads PwC's U.S. operations, highlights the firm's intention to delve deeper into crypto-related services. The new regulations around stablecoins act as a catalyst, prompting PwC to explore their potential in enhancing payment systems. This approach signifies a pivotal shift from their previous cautious engagement with cryptocurrencies, which was hindered by regulatory uncertainties and high-profile compliance challenges.

Under the stewardship of Griggs, PwC is tasked with extending its capabilities to embrace tokenization, recognizing it as an essential component of the digital asset ecosystem. As regulatory contexts evolve, PwC is preparing to expand its audit and consulting offerings, positioning stablecoins as integral to improving payment efficiency and facilitating faster, programmable cross-border transactions.

This strategic pivot occurs against the backdrop of a more favorable regulatory environment following significant policy changes under President Donald Trump's administration. The improved outlook has favorably impacted stablecoins and the broader crypto infrastructure, shaping a more future-oriented service landscape for PwC.

While focusing on growing its stablecoin involvement, PwC also maintains a broad-based engagement with its clients, advising them on optimizing financial systems through digital innovations. This strategy aligns well with the rising demand for programmable settlement solutions among banks and fintech firms.

Key Insights Table

Aspect	Description
GENIUS Act	Legislation providing a clear framework for stablecoin regulation.
Stablecoin Integration	Seen as a key factor in enhancing payment efficiency and system integrations.

Last edited at：2026/1/6