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How Venture Capitalists Are Using Large Investments to Define AI Industry Leaders

How Venture Capitalists Are Using Large Investments to Define AI Industry Leaders

Table of Contents




You might want to know



  • Why do venture capitalists choose to heavily fund certain AI startups?

  • What are the risks and rewards of the 'kingmaking' strategy in venture capital?



Main Topic


In the rapidly evolving field of artificial intelligence (AI), venture capitalists (VCs) are increasingly employing a strategy known as 'kingmaking' to crown industry leaders early in their development. This involves committing substantial financial resources to select emerging startups, thereby giving them a significant edge over competitors.



A recent example of this strategy is the AI enterprise resource planning (ERP) startup DualEntry, which secured a remarkable $90 million Series A funding round led by notable VCs Lightspeed and Khosla Ventures. This funding valued the young company at $415 million, pointing to what many believe is its burgeoning revenue potential. However, some investors, including one who refrained from participating, reported that DualEntry's annual recurring revenue (ARR) was only around $400,000 at the time of their evaluation. DualEntry's co-founder, Santiago Nestares, disputes this figure, claiming the revenue was considerably higher when the deal concluded.



Such high valuations relative to revenue are not unprecedented and are increasingly characteristic of top-tier investors' strategies. By choosing to heavily fund a startup, VCs aim to create a market leader early in the lifecycle, thereby facilitating dominance. Jeremy Kaufmann of Scale Venture Partners highlights that while VCs have always made bets on prospective winners within a sector, the notable shift today is the timing, as these investments are occurring much earlier than before.



Previously, such aggressive financial engagements, dubbed 'capital as a weapon,' would typically occur during later funding rounds, as seen during the massive investments in companies like Uber and Lyft during their Series C or D rounds. However, this trend is now manifesting at the initial stages, such as Series A and B rounds, as exemplified by DualEntry's rivals, Rillet and Campfire AI, both of which have received substantial funding within a short period.



Interestingly, AI ERP is just one of several AI application sectors witnessing this rapid succession of funding. According to Jaya Gupta from Foundation Capital, this phenomenon is also prevalent in categories like IT service management and SOC compliance. Despite the impressive speed and scale of funding, many AI startups, including those in the ERP space, have yet to achieve significant revenue traction—a point some investors use to question the 'kingmaking' approach's validity.



Even with its inherent risks, 'kingmaking' offers potential benefits. Startups with substantial funds are perceived as more reliable and stable by major enterprise clients, thereby attracting sizeable business deals. This was notably the case for the legal AI startup Harvey, which secured large law firm clients. However, it's important to note that capital alone doesn't guarantee success, as a history of failures in heavily funded startups, such as Convoy and Bird, has shown.



Despite these setbacks, the allure of significant early-stage investment remains strong among VCs. Betting on AI as a promising field, firms choose to enter the market earlier to leverage potential market dominance. They have adopted the lessons from the rapid growth witnessed in the 2010s, realizing that early investments could yield substantial returns, echoing David Peterson's thoughts on the enduring influence of the power law.



Key Insights Table



















Aspect Description
Early Funding Investment happens earlier compared to past cycles, influencing competition dynamics.
Valuation vs. Revenue High valuations based on potential rather than existing revenue, contributing to strategic prominence.


Afterwards...


As the ecosystem of AI startups continues to burgeon, it's clear that VCs are playing a pivotal role in shaping future leaders. However, with the rapid pace of development, ensuring sustainable growth beyond just financial valuation is vital. Innovation and strategic partnerships are crucial areas that deserve further exploration, as they can complement financial power by enhancing market resilience and adaptive capacity.



In conclusion, while the 'kingmaking' strategy emphasizes early and hefty financial commitment, the broader success of AI ventures will likely depend on their ability to integrate innovative solutions and maintain a flexible approach to market challenges. Such pathfinding strategies will be essential to navigate the competitive landscape poised to define the AI industry's future.

Last edited at:2025/12/3

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