Highlights

Topbi-KY, focusing mainly on China's market, turned profitable last year, despite an 11.1% decline in consolidated revenue. The brand is now intensifying its e-commerce strategies with 14 online agents already onboard. The strategic inclusion of live-stream e-commerce and social media platforms has begun boosting sales by 4% last year.

Sentiment Analysis

• This article carries a positive sentiment, driven by Topbi-KY's successful turnaround and strategic growth plans.
• The introduction of multiple online platforms and live-streaming sales avenues represent forward-thinking initiatives.
• While operational challenges existed, the focus remains on growth and profitability, indicating a strong positive outlook.

Article Text

After over a decade of losses, the mother and childcare brand Topbi-KY has successfully returned to profitability. The company recorded a net profit of 14.8 million NT dollars, marking a significant turnaround from the previous year's losses. This recovery is largely attributed to enhanced operational cost control and consistent demand from online and offline distribution channels.

Topbi-KY's brand, under the TOPBI label, has expanded its reach with 14 online agents, pushing a 4% increase in e-commerce sales last year. The firm is prioritizing the development of prominent e-commerce platforms such as Pinduoduo, Taobao, and JD.com, while simultaneously exploring new media and economic models to fuel growth.

In an innovative move, Topbi-KY is incorporating third-party online platforms alongside its existing networks. Engaging in social media live broadcasts and establishing collaborations with multi-channel networks (MCN) enhances their digital presence. These additions complement their sales strategy, which includes partnering with self-run online influencers.

Despite declining overall revenues, the strategic enhancements point to growth potential, particularly in maximizing e-commerce efforts. The company is also refining its physical retail outlets by enhancing shopper experiences with varied display sections such as rest and entertainment areas to increase foot traffic and consumer re-engagement.

Key Insights Table