YouTube Expands Conversational AI Feature to Smart TVs and Streaming Devices
Preface
The evolution of conversational AI in home entertainment is taking a significant step forward as YouTube introduces its advanced AI tool to smart TVs, gaming consoles, and other streaming devices. This expansion marks a noteworthy milestone in delivering interactive and seamless content exploration to larger screens, enhancing the viewing experience without interrupting the visual journey.
Lazy bag
YouTube's conversational AI is now available on smart TVs, allowing users to ask questions in real-time without leaving their video. It supports multiple languages for a wider audience.
Main Body
The ongoing competition to integrate conversational AI into the living space is intensifying, and YouTube is at the forefront by extending its conversational AI capabilities to smart TVs, gaming consoles, and streaming devices. Previously available only on mobile devices and the web, this innovative feature now brings interactive AI to the largest screen in homes, allowing for an enriched viewing experience without disruption.
According to YouTube's support documentation, eligible users can initiate the AI assistant's capabilities by clicking the “Ask” button directly on their television screen. This function enables them to receive instant answers to their queries while continuing to enjoy their content. Suggested questions tailored to the video content are available, or users may opt to engage their remote's microphone to ask personalized inquiries—from identifying recipe ingredients to uncovering the story behind a song's lyrics.
This feature is currently in trial for select audiences over the age of 18 and supports multiple languages, including English, Hindi, Spanish, Portuguese, and Korean. The initial launch of YouTube's conversational AI tool occurred in 2024 with the aim of facilitating deeper exploration of available content. With the expansion to smart TVs, YouTube is responding to a growing trend where more Americans view YouTube via television than any other time. A Nielsen report from April 2025 indicated YouTube's commanding presence, accounting for 12.4% of total television audience time, eclipsing notable streaming services like Disney and Netflix.
YouTube is not alone in this technological pursuit. Amazon has enhanced its Fire TV devices with Alexa+ to offer users a more conversational engagement experience, enabling them to seek tailored content recommendations, locate specific movie scenes, or query about actors and filming details. Similarly, Roku has upgraded its AI voice assistant to manage open-ended queries related to movie and show content.
In addition, Netflix is experimenting with an AI-driven search experience to streamline content discovery. Beyond these conversational enhancements, YouTube has also improved its AI features, such as an automatic video enhancement tool that upgrades low-resolution uploads to full HD, a comments summarizer that helps viewers keep up with discussions, and an AI-fueled search results carousel. Additionally, YouTube developers are working on allowing creators to produce Shorts using AI-generated avatars of their likeness, signaling a new era of engaging and personalized video content creation.
In line with its commitment to innovation, YouTube has also launched a dedicated app for the Apple Vision Pro, providing an incredibly immersive viewing experience by projecting content onto a theater-sized virtual screen.
Key Insights Table
| Aspect | Description |
|---|---|
| YouTube's AI Expansion | YouTube's conversational AI tool is now available on smart TVs and other devices. |
| Language Support | Supports English, Hindi, Spanish, Portuguese, and Korean for broader access. |
| TV Audience Trends | YouTube leads the way in TV audience time, surpassing other major streaming platforms. |
| Other Innovations | Includes AI features like auto-enhancement of video quality and AI-driven creator tools. |